Since the beginning of time, there have been many differences between female and male genders. Each has something that sets them apart, but both enjoy high-quality entertainment. The online gambling industry once dominated by the male gender has expanded to include a large number of female players. The quest began once more to see what differentiated male gamblers from female gamblers in this booming industry.
Who is the bigger gambler?
The obvious question anyone will ask is who the bigger gambler between men and women is. According to extensive research results by professional gambling websites, men and women are nearly equal in the playing field. Top sites have proven that men are still in the lead with a majority percentage of 56.2 men enjoying quality casino games. Women, however, are not far behind making up 43.8% of the big online casino clientele.
Gambling used to be considered purely for the men as women had to focus on other things such as housework. Ultimately men had more free time on their hands and it was also not socially acceptable for women to be seen gambling.
Back in the day, women who took part in gambling activities were considered to have low values. Another big reason for men being bigger gamblers is their constant need to take larger risks where women tend to be more careful.
In the modern-day, women have become part of the marketing audience and online casinos have cleaned up their marketing agendas to be less sexist and incorporate a more female-friendly approach.
The types of games women play online
It is a well-known fact that men love to play strategic casino games better known as games of skill. These include blackjack, online poker, sports betting, and race betting. Anything that can get the adrenaline rush going and provide a thrill while at the same time requiring a higher level of thinking and strategizing. Women have always been considered to be less strategic and prone to play games of chance such as roulette, bingo, lotteries, and scratch cards.
When online slot games hit the market, it became the next big popular choice among female players. While games of chance remain the most popular gaming option among women many female players are dipping their feet in the sports betting pool.
These women are betting on non-sport categories such as the Oscars, MTV Awards and Grammy’s as well as other less traditional sports betting categories. While it might not be pure sports betting the industry is changing and women are expanding their gambling experience trying out new avenues of betting one game at a time.
Reasons each gender chooses to gamble
One of the biggest differences between men and women gamblers is the reason they choose to gamble. According to a study done by the Victorian Responsible Gambling Foundation, men gamble to relieve stress, loneliness, and boredom. Women on the other hand gamble because it is a way to be social and spend time with friends.
According to a report by the National Council on Problem Gambling from Washington, the majority of women tend to gamble more in times when big changes occur. This includes getting a divorce, experiencing a loss, retirement, or any other lifestyle changes. It has been found that these women have a family history of gambling and will usually start gambling later in life when the workload is smaller.
With gambling becoming more feminised in the past few years, it has also made it more socially acceptable for women to take part in gambling activities.
Fewer deposits, more loyalty
Another interesting difference between male and female punters is how they approach deposits and playing at online casinos. Male punters go fast and hard placing big deposits and betting quite often. Female punters, on the other hand, make less frequent and smaller deposits weekly.
Men are big and instant bettors, but women are considered to be loyal and possible long-term customers. Men will bet at a casino for a day or five and never return, whereas a female punter will become a loyal player for many years to come.
Once a female player has found a casino they like, they tend to stick with it, while male players will always be on the hunt for a bigger and better bonus offer.
Same habit different approach
In this modern era, men and women are considered to gamble equally as much but in different ways and for different reasons.
For men, it is all about making money while showing off or building their skill levels with games such as poker, blackjack, and sports betting. They thrive on building a reputation and feeding need for an instant adrenaline rush.
Women gamble as a hobby; a leisurely activity meant to entertain and ease their minds from current troubles. While the female punter makes smaller bets, they are a valuable asset for any online casino that will contribute to long-term revenue and loyalty.